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Meeting Your PPMC Boutiques: The Adventure Begins!

Do you know all the Papa Pique et Maman Coud boutiques?
Today, there are nearly 27 stores across France, each inviting you into a colorful, bold, and unique universe.

With our project “Meeting Your PPMC Boutiques”, we’re taking you on a tour of France to discover not only our stores, but also the faces, stories, and spirit behind the PPMC family.

Where It All Began

Over 26 years ago, surrounded by fabrics and needles, Nam Pham quietly launched the Papa Pique et Maman Coud adventure.

Every summer, on the markets of Brittany (La Trinité-sur-Mer, Carnac, Quiberon…) and Normandy, holidaymakers and passers-by discovered her handmade hair clips.
Today, those same customers and sometimes their children find that same artisanal spirit in our 27 boutiques.

A Tour of France Full of Sharing and Creativity

This project, imagined and embraced by the entire PPMC team, aims to showcase the charm and uniqueness of each boutique.
Just like the brand itself, it’s built on creativity, connection, and the joy of sharing.

Designed as a series in several seasons (to keep the fun going!), this journey began with our seasonal boutiques, most of which are located along the Atlantic coast.
For three weeks, the Webmarketing team shared moments, discoveries, and encounters on PPMC’s social media and YouTube channel.

A Proud Breton Identity

Since PPMC was born in Brittany, it was only natural for our journey to start there. The first episodes take you to our Morbihan boutiques:

  • Episode #1 – Belle-Île-en-Mer

  • Episode #2 – Carnac & La Trinité-sur-Mer

  • Episode #3 – Port du Crouesty